Set a goal and iterate
Lesson:
When you do something in business you must ask yourself, "What outcome would I like from this activity?". What ever that activity is, make sure you measure results and tweek your intitial idea until you receive the desired outcome.
How I learned this:
I created a linkedin group for GovPlayers a year ago and I only had 18 people sign up in the first year. I changed the title of the group from "GovPlayers" to "GovPlayers - a community for the next generation of government contractors" and I got 5 people to subscribe in the first week.
